Myntra. com logo.
Commercial? | Yes
Sort of site| Shopping online
Owner| Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena| Launched| 2007
AlexaВ rank| В 1, 481 (August 2012)
Current status| Online
Myntra was established simply by Mukesh Bansal and Sankar Bora in February 2007. The different key people are Ashutosh Lawania, and Vineet Saxena. All of them are IIT/IIM alumni, and also have worked for a number of start-ups. Myntra is based in Bangalore and has been funded by simply Venture Capital money like IndoUS, IDG & Accel Associates. The company started off in the business of personalization of goods, and shortly expanded to create regional offices inВ New Delhi, MumbaiВ andВ Chennai. This began it is operations in the B2B (business to business) segment together with the personalization of gifts, including T-shirts, cups and hats to name a few. However , in 2010, the corporation shifted its strategy to being a B2C (business to customer) oriented firm, expanding it is catalogue to fashion and lifestyle products. From 2007 to December 2010, Myntra. com is at the business of online require personalization. ВВ The products ranged from T-shirts, mugs, greeting cards, calendars, key restaurants, diaries, wines glasses, coasters and many this sort of products with photographs, one-liners and devise. In three years, Myntra became one of the India's largest on-demand personalization platform for companies gifts with over a 50% market shareВ MyntraВВ offered individualized jerseys of several crickinfo and football teams this sort of asВ Team India, В IPLВ teams, countrywide football groups, andВ Premier LeagueВ football teams. New business focus and products
Myntra has involved in top fashion and life-style brands in India, this kind of asВ Nike, Incorporation., В Reebok, В Puma, В Adidas, Asics, Lee, Gruppo, Decathlon, FILA, John Miller, Indigo Nation etc . to provide a wide range of current season merchandise from these types of brandsВ Myntra currently gives products via more than 350 Indian and international brands. ВВ These consist of shoes intended for running, rugby, football, field hockey and fitness, along with casual boots from world-renowned industry frontrunners like Nike, Puma, Converse, Adidas, Decathlon, Reebok, Lee Cooper, Gruppo Uno, Skechers, Crocks, Asics, Fila, Gruppo, ID and many more. There are also casual and dressy footwear for girls from Catwalk, Carlton Greater london and Red Tape to name a few. Myntra also stocks and options T-shirts for different persons from well-liked brands like Jealous 21 years old, Forever Fresh, Classic Bordo, Inkfruit, Shelter, В Nike, Inc., Probase, Puma, Adidas, Reebok, Ed Robust, Decathlon, Lotto, Ediots, Mister. Men, Tantra and Guerilla. The website in addition has launched Staying Human and Fastrack watches. ВВВIn This summer 31, 2012 Bollywood actorKalki KoechlinВ launches Myntra's вЂStar N Style' characteristic. -------------------------------------------------
Myntra. com is an aggregator of countless brands. The business model will be based upon procuring current season items from numerous brands and making them available on the site at the same time as in respective selling brand stores. All these items are offered to customers upon MRP. В In Oct 2007, Myntra received a seed funding from Accel Partners (formerly Erasmic Endeavor Fund), Sasha Mirchandani coming from Mumbai Angels and one more angel investor. In November 2008, Myntra raised with it's A financing of $5 million via NEA-IndoUS Endeavors, IDG Ventures and Accel Partners. В In the second round of funding led by Tiger Global and took part by existing investors IDG Ventures and Indo-US Endeavor Partners, Myntra raised $14 million. For the end of 2011, Myntra. com brought up $20 mil in its third round of funding led by Tiger Global. Myntra launched a brand campaign having its first TVC in This summer 2011. The commercial 'juxtaposes new-age vogue with old-world grit' and positions Myntra as a...